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Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands.
He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms.
He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer.
Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder.
In This Conversation We Discuss:
[00:00] Intro
[00:51] Talking about Spotted Humphrey
[02:20] What Yong-Soo is up to these days
[05:28] The idea and genesis of Urban EDC
[07:28] Validating an idea if it’s viable as a business
[08:34] Realizing that the business is scalable
[10:33] Traditional vs the “drop” model
[12:47] How getting banned on FB ads became an asset
[14:12] Sponsor: Electric Eye t
[15:09] Sponsor: JSON-LD For SEO p
[16:26] Sponsor: Retention.com t
[17:18] The greatest asset for Urban EDC: Email list
[18:18] Urban EDC’s series of email flows
[20:18] Yamato Club: Urban EC’s paid membership
[24:29] First Class Founders: Yong-Soo’s podcast
[25:33] Don’t waste resources on something tractionless
[26:00] Consistency is really important
[26:40] Where to find Yong-Soo and Urban EDC
Resources:
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