Ad Boost
Are you marAre you marketing with a blindfold on?
B2B marketing KPI pocket guide by LinkedIn highlights 10 key metrics to help.
The crush:
Here’s 3 problems that bite if you market with blindfolds on:
– Give up on a winning campaign too soon
– Let a losing campaign run on too long
– Miss the opportunity to spend more on a champion campaign
This all leads to – cash burn and lost revenue.
Plus, hours spent on Zoom calls discussing ‘what our competition are doing in their adverts’.
When the answers are in your numbers.
Solution: Peter Druker said it best, ‘What gets measured, gets managed’.
Which has been remixed in recent years, ‘What gets measured, gets improved’.
Here are 4 paid advertising metrics from the ‘pocket guide’ and 4 FOCUS areas to improve:
1. Cost per click – if your CPC is high, then your targeting is the focus.
2. Click through rate – if your CTR is high, then your ad creative is the focus.
3. Conversion rate – if your conversion rate is low, then your webpage is the focus.
4. Cost per acquisition – If CPA isn’t sustainable, then your offer or pricing is the focus.
Remember, ‘What gets measured, gets improved’.
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