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Everyone knows that these days a website can’t just be an online brochure. To grow your business online, your website has to become a lead generating machine.
The problem is, most businesses spend a ton of time and money focusing on how their website looks instead of focusing on the things that will actually convert their visitors into.
If that sounds familiar, all is not lost! I’m going to show you 5 simple ways to boost your website conversion rates today.
Number 1: Ease of use – If your website isn’t simple to use, it won’t convert. Make sure it loads quickly, works well on mobiles, and has a clear navigation. If your website is slow to load, your are waving goodbye to business.
Number 2: Attractive offer – Don’t just tell people what your product or service is. People are looking to solve problems and want to know if you are the solution. Present it to them as a value proposition that will improve their life.
Number 3: Eliminate confusion – Make the most important action you want your visitors to take incredibly clear and repeat it all over the website. Don’t use vague descriptions, tell them exactly what you want them to do and how to do it.
Number 4: Prove you can do it – The best way to convince someone you can deliver what you promise is for them to hear it from other people. Include testimonials, online reviews, or case studies on your homepage and your main landing pages.
Number 5: Speak their language – The copy on your website should say the same things your customers say, not jargon that only you and other professionals in your industry understand. Using the same language demonstrates that you understand your customers and you know how to help them.
Here they are 1 more time…
– Make your website easy to use
– Present an attractive offer
– Eliminate any confusion
– Prove you can do it
– Speak your customers’ language
Apply those 5 tips to your today and I guarantee that within just one or two weeks your website conversion rates will be going up.
And remember, your website is just 1 part of the 9 step marketing framework I teach my clients to help them fix their marketing so they can build a business that changes their life.
To learn more about how you can do that, check out my other videos and I’ll see you soon.
Let’s go!!
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