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For decades GNC has been the one-stop shop for vitamins, muscle building protein powder packs and practically every variety of weight-loss product. From New England to Southern California, chances are if you ever needed a potassium boost there was a GNC at a mall nearby. But the company that urged Americans to “Live Well” has fallen on tough times. In June 2020 GNC filed for bankruptcy with plans to close about 1,000 locations—more than 10 percent of its global footprint.
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Why GNC Slumped During The Vitamin Supplement Boom