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TikTok is a social media platform where users can create, share, watch, and interact with short-form videos.
Video formats pop up and disappear just as quickly, allowing brands to jump on trends and spin them for their unique messages. Dance choreography paired with specific songs is always trendy on TikTok, and medical staff often jump on board, showing a more personal side to the medical field.
There are currently one billion active users on TikTok, which is the same number of users on Instagram, and this number is growing. Many wondered if this platform would last, and it’s now clear TikTok is here to stay.
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