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🧐 *How To Implement Holiday Digital Marketing And Advertising In Times Of Inflation* ❓
During times of inflation, it’s normal to see different trends in consumer behavior, especially around the holiday season. With a potential recession on the rise, it’s essential for retailers and eCommerce brands to create high-conversion digital marketing campaigns that reward and keep customers engaged.
Businesses will start to see more customers shopping online and assessing competition to find the best prices. Alongside price comparison shopping, consumers will prioritize their needs over their wants. In some cases, this may lead individuals to cancel subscriptions, products, or services they don’t see as essential. People will start discount shopping or buying in bulk to keep costs low.
Even the most financially secure people will likely assess their budget, and cut back on unnecessary luxuries in order to build a healthy savings buffer. Most consumers will still spend the same amount of money during a recession, however, they will put their money in different places. It’s the business’s responsibility to create a strategy that positions your product/service as an essential commodity.
🎬 _In this video, we will break down everything you need to know about digital marketing for the holidays during times of inflation._
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