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Join guest speaker Ryan Law from Animalz, a content marketing agency that delivers high-quality content, for a presentation on “How AI Can Make Content Better (And Much, Much Worse)”.
The webinar will cover the recent explosion of AI-infused content generation fueled by OpenAI’s GPT-3. You’ll learn more about how AI content generation works, whether AI generated content is here to stay, and other topics including:
* AI & the history of writing technologies
* GPT-3 explained
* Six ways to use GPT-3 for content marketing
* Our experiment in writing long-form content with GPT-3
* Analysing the strengths & weaknesses of GPT-3
* The era of infinite content
* The ranking potential of AI-generated content
* Three ways humans can compete with AI
Timestamps:
0:42 Ryan Law from Animalz takes the stage
1:58 About Animalz
2:34 AI & Writing Technologies
3:42 What is GPT-3 (Generative Pre-trained Transformer v3)
6:15 GPT-3 in practice
9:03 Use cases with GPT-3 (product descriptions & meta data)
11:36 Use cases with GPT-3 (social copy & website copy)
13:10 Use cases with GPT-3 (titles, headers, ideation & brainstorming)
15:09 Writing blog posts with GPT-3
16:39 Common problems with GPT-3 include no narrive, no insight, and no evidence
20:32 GPT-3 and Can Perpetuate Biases
22:17 Strengths & Weaknesses of GPT-3: Strengths (Short & Creative) + Weaknesses (Long & Factual)
23:56 Suspected SEO performance related to GPT-3 created content
25:13 Mythbusting GPT-3
28:48 The era of infinite content with GPT-3 (Writing, Printing Press, Internet, AI Writing)
30:19 Implications with GPT-3 (AI content strategies, competition, ranking signals adapt)
32:00 How to compete with AI
32:34 Understand “information gain”
34:27 Invest in primary research (eg. survey data, interviews, product usage data, information gaps)
35:24 Diversify beyond search with thought leadership content
37:15 Concluding thoughts using GPT-3
38:10 AI-assisted writing vs AI-generated writing
39:15 Q&A
About Ryan Law:
Ryan Law is the VP of Content at Animalz, where he’s worked with companies including Google, GoDaddy, Clearbit, and Algolia. He has ten years of experience as a writer, content strategist, marketing director and agency founder.
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About Animalz:
Animalz is a content marketing agency that delivers high-quality content to enterprise companies, startups, and VC firms.
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